This resource explains the multimedia design principles for teaching and learning content. Practical implementation suggestions are given in context for content presented via video.
This resource explains the multimedia design principles for teaching and learning content. Practical implementation suggestions are given in context for content presented via video.
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Multimedia Design Principles Crafting videos and lectures that stick Other resourcesA large body of research exists on engagement and learning through the lens of cognitive load theory. Students can fail to learn because a task or presentation exceeds their cognitive capacity. A key goal of implementing cognitive load theory is to reduce the extraneous cognitive load; learning design that reduces extraneous load allows for more attention to be directed to fruitful learning processes (Noetel et al., 2021).
The INSPIRE group at ACU has collected a large body of highest-level evidence-based learning and teaching practices. A selection of high-impact multimedia design principles from this research are presented below. Practical implementation suggestions are given in context of teaching and learning content presented via video, however the principles themselves are more broadly applicable.
Requiring students to apply a new concept immediately after receiving instruction has positive effects on learning and retention (Fiorella et al., 2020; Lawson & Mayer, 2021), especially in the form of frequent low-stakes assessment such as multiple choice quizzes (Sotola & Crede, 2021).
ContiguityPresenting related materials at the same time (temporal) and visually close together (spatial) reduces the effort students must exert to make links between elements (Noetel et al., 2021).
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SignallingHighlighting key information as it is presented reduces cognitive load for students and improves learning (Mayer, 2021; Noetel et al., 2021). Direct students’ attention to the relevant information at the right time by:
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Multimedia / RedundancyAllowing students to use both their auditory and visual channels simultaneously (i.e. narration with relevant imagery) to digest information can help reduce their cognitive load (Mayer, 2014; Noetel et al., 2021). Conversely, when text on screen is simply read out loud providing redundant information, this can have the opposite effect (Noetel et al., 2021); the notable exceptions being for students from a different language background (where captions or transcripts can be extremely helpful), or when introducing new technical vocabulary (Mayer et al., 2020).
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PersonalisationSometimes jargon is intrinsic to the task at hand (e.g., learning what “photosynthesis” means), but where it is not, simple language reduces the cognitive load for students. (Noetel et al., 2021).
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Generative activityRequiring students to apply a new concept immediately after receiving instruction has positive effects on learning and retention (Fiorella et al., 2020; Lawson & Mayer, 2021), especially in the form of frequent low-stakes assessment such as multiple choice quizzes (Sotola & Crede, 2021).
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SegmentingBreaking concepts into short, focussed chunks allows the student to focus and fully grasp a concept before proceeding, and gives students more control over the pacing to better manage their cognitive load (Fiorella & Mayer, 2018; Mayer, 2021; Noetel et al., 2021).
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EmbodimentWhen engaged by an instructor through gestures, eye-contact, and enthusiastic presentation, students try harder to make sense of the content (Fiorella et al., 2019; Mayer et al., 2020). However a static or unengaged presenter can in some instances become a distraction for students
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Coherence / Seductive detailsThe coherence principle suggests instructors remove “seductive details” from their presentations that could distract students from the core content (Noetel et al., 2021).
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This series of videos helps teachers better communicate with students. Whilst focused on academics at universities/college professors however relevant for all teachers. It talks about how to use a series of multimedia design principles to better educate. They include cutting unnecessary material (scissors), putting key content on slides (paper), and making content simple and concrete (rock). The final video is about how to use time and space to make videos more effective.
Fiorella, L., & Mayer, R. E. (2018). What works and doesn’t work with instructional video. Computers in Human Behavior, 89, 465–470. https://doi.org/10.1016/j.chb.2018.07.015
Fiorella, L., Stull, A. T., Kuhlmann, S., & Mayer, R. E. (2019). Instructor presence in video lectures: The role of dynamic drawings, eye contact, and instructor visibility. Journal of Educational Psychology, 111(7), 1162–1171. https://doi.org/10.1037/edu0000325
Fiorella, L., Stull, A. T., Kuhlmann, S., & Mayer, R. E. (2020). Fostering generative learning from video lessons: Benefits of instructor-generated drawings and learner-generated explanations. Journal of Educational Psychology, 112(5), 895–906. https://doi.org/10.1037/edu0000408
Lawson, A. P., & Mayer, R. E. (2021). Benefits of Writing an Explanation During Pauses in Multimedia Lessons. Educational Psychology Review, 33(4), 1859–1885. https://doi.org/10.1007/s10648-021-09594-w
Mayer, R. E. (2014). Research-Based Principles for Designing Multimedia Instruction. Applying Science of Learning in Education.
Mayer, R. E. (2021). Evidence-Based Principles for How to Design Effective Instructional Videos. Journal of Applied Research in Memory and Cognition, 10(2), 229–240. https://doi.org/10.1016/j.jarmac.2021.03.007
Mayer, R. E., Fiorella, L., & Stull, A. (2020). Five ways to increase the effectiveness of instructional video. Educational Technology Research and Development, 68(3), 837–852. https://doi.org/10.1007/s11423-020-09749-6
Noetel, M., Griffith, S., Delaney, O., Harris, N. R., Sanders, T., Parker, P., del Pozo Cruz, B., & Lonsdale, C. (2021). Multimedia Design for Learning: An Overview of Reviews With Meta-Meta-Analysis. Review of Educational Research, 00346543211052329. https://doi.org/10.3102/00346543211052329
Sotola, L. K., & Crede, M. (2021). Regarding Class Quizzes: A Meta-analytic Synthesis of Studies on the Relationship Between Frequent Low-Stakes Testing and Class Performance. Educational Psychology Review, 33(2), 407–426. https://doi.org/10.1007/s10648-020-09563-9
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